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January 03, 2002
branding. what does it mean?
Charles Revson started Revlon during the great depression. Why? because he believed that depression was a stronger indication of people's sentiment than the economic reality and that a luxury item such as nail polish will be popular as it would alleviate people's mood. He detached price from cost of product. hence branding. Coca Cola sells sugar water? Yes. But what business is it in? the business of teaching people to sing together (barf!). Other info: "Hope in a Jar" book on the cosmetics industry.
Revson appears to be a ceo of the same mettle as Bill Gates (arrogant, rude to employees). Revlon went public in 1955.
Sam Walton: Started Walmart in Benton, Arkansas. Arkansas joke: We're glad Mississipi is around so that we are not the last in everything
William Levitt (promoted the creation of single family houses in large scale production). Levitt town New York. Huge affect on the landscape of America and how Americans live. Levitt pointed out that a man with his own plot of ground was too busy to become a communist.
Rockerfeller, J.P.Morgan. Henry J. Kaizer.
gleaned from theconnection.org presentation on titans
Links
Hope in a Jar
Time magazine's list of builders