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March 11, 2002
Corporate Culture and Strategy
Mr. Gerstner argues that strategy and corporate culture are intimately linked. "You can't talk a culture into changing," he said. "You can't just exhort people to be different. You've got to point to fundamental strategic changes you're going to implement in a company and then drive the execution of that strategy. And it is in the execution of the strategy that the culture begins to change."
Posted at March 11, 2002 11:23 AM
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