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May 16, 2002
Support chain issues
I've heard the parable of the supply chain and the green car several times, finally I have the rest of the details. In the 1990's Volvo manufactured cars in green and they didnt sell. To clear out inventories they offered hefty rebates to consumers. However, someone forgot to tell the Supply Chain Automation system. It noted the increase in the sales of lime-green cars and assumed this demand best be met with increased production of cars.
The Economist has an article on Supply chain automation/forecasting which mentions Rapt ( a software company that is trying to solve this problem). Hau Lee from Stanford is acknowledged to be an expert in this field. CIO magazine has 5 key steps to improve/implement supply chain management.
Posted at May 16, 2002 12:55 PM