Talk

Too much sex doesn't sell?

There are a plethora of advertisements that resort to sex to attract the attention of the hapless consumer in 30 seconds. Everything from shampoos that make the user moan loudly to breath freshners that spark instant romance, sex has become the lingua franca of commerical conversation.

However, recently it occurred to me the ultimate sexual product - that blue pill that eradicates sagginess, viagra is different. Ads for viagra never use graphic images or suggestions. Its usually a race car driver or someone who is asked a million questions by friends about his - haircut, workout, diet, etc.

Obviously the target audience (the intended target audience at least) is a group of older couples, mature men. (Not young sexaholics who intend to last the night). Is it the case that making the ad more sexual would turn these people off? Why? because if they need it then they're already sensitive to it. Further, since they already have ED, a graphic and suggestive picture or pose would have no effect!