---
title: "pharosIQ: How AI is Changing the Marketing Game"
description: A case-study panel at Forrester B2B Summit North America 2024 in Austin on AI in marketing, with speakers from pharosIQ, Convertr, and Sudozi.
publishDate: 2024-05-08
canonical: https://www.mandalivia.com/talks/forrester-b2b-summit-ai-marketing/
---

Tabrez Syed appeared as cofounder of BoxCars AI. The panel ran 9:40–10:10am in the summit's case-study block, hosted by pharosIQ. The session was in-person only, so no recording exists.

## The record

- [Official event agenda (PDF)](https://www.forrester.com/events/event-pdf-generator/?event_id=215793) — forrester.com ([archived copy](https://web.archive.org/web/20250906124818/https://www.forrester.com/events/event-pdf-generator/?event_id=215793))