---
title: "Straight Talk: Making Social Work from 9-to-5"
description: A SXSW Interactive 2011 panel on how businesses were being remade by social technology, sponsored by Spiceworks.
publishDate: 2011-03-15
canonical: https://www.mandalivia.com/talks/sxsw-straight-talk/
---

Tabrez Syed appeared as Vice President of Products at Spiceworks, which sponsored the session. It ran 9:30–10:30am in the Hyatt Regency's TX Ballroom 2-4, hashtag #social9to5. The SXSW program credited him with a variant spelling, "Tabrez Sayed."

From the session listing:

> Mark Zuckerberg recently said there's an opportunity to rethink any industry in a social way. His predictions are beginning to take hold in the business world. In this session, we'll explore how today, different industries are being completely remade with new applications of social technology. We'll also hear what it took to build "the Facebook for IT" and how tech companies are tapping into social business networks to engage and connect directly with buyers around the world.

SmartBrief reported live from the panel and quoted him three times, including:

> "We live and die by our community."

## The record

- [Session page](https://web.archive.org/web/20110310053220/http://schedule.sxsw.com/events/event_IAP000382) — schedule.sxsw.com, archived
- [Sched listing](https://web.archive.org/web/20200804231008/https://austin2011.sched.com/event/2vGO/straight-talk-making-social-work-from-9-to-5) and [speaker profile](https://web.archive.org/web/20200923201953/https://austin2011.sched.com/speaker/tabrezsayed) — austin2011.sched.com, archived
- [Live-reported recap](https://web.archive.org/web/20260315150510/https://www.smartbrief.com/original/sxsw-ins-and-outs-integrating-social-media-within-your-company) — SmartBrief, March 2011