Milestones

Goals

  • In a regular company. Let’s pretend I was starting a company for real with AJ and JJ.
  • I would say. Let’s go tackle this market.
  • I would build a lean canvas
  • I would build a product roadmap.
  • I think I know enough for the product roadmap.
  • What I need to do is to set up the weekly meetings for this work.
  • Because things will only get done when there is time and attention.

Weekly E-staff

Marketing Workstream

  • At this point JJ is the only employee and she does all of it. She has the full gamut of projects and a lot of her projects are setting up the workstreams.
  • Content workstream.
    • Goal: Set up a content roadmap, calendar, etc
    • At this point it is JJ building the content, publishing it
    • And in the future there might be tooling here
  • SLP list-building workstream.
    • Collect SLP info and why they are a good contact
    • Craft an email template
    • Send an email asking them for feedback.
  • What is the core motion?
    • Tell someone. Ask someone to try it.
  • What is the key measurement?
    • Are we building a list?
    • Are people giving us feedback?
    • Once we have people giving us feedback then things can move forward organically.
  • What is a key milestone here?
    • We want the content pipeline working and new content being delivered. We’re almost there. We have some tweaks needed to the template.

Product & Engineering workstream

  • We have 3 very simple apps out there.
  • We have an endless number of tickets.
    • SEO for eg: Add sitemap, publish to the

Process Questions

  • Meeting
    • times and cadences
    • When are we doing the work?
  • Cost?
    • Do we save prompt exchanges from Cline?
    • Do we keep track of the AI costs.
  • How do we track?
    • Do we have a milestone blog? That explains what happens?
    • Maybe it’s just a meeting type and log.
    • Let’s just start there.
    • The top of the file is the list of open items. That’s all.
  • How do we communicate?
    • Every week there is a weekly dispatch that sends out an email about this.

Rewards, Metrics, etc

  • Get the basic 3 hours a week to start.
  • Cap the work to e-staff, marketing, and product.

OKR-1-Launch the site

build in public questions

Autonomous mode / attention

  • Currently I need to pay attention to have this engine. How could we make this autonomous.
  • The simplest way to do this is to have content on auto-pilot so we have one post and one social media thing going out regularly.
  • Chances are someone has already done this? Should we buy the service? or build it ourselves?