Atelier

I once raised a $1M seed round to start a software company. I hired a team of sixteen, built a product, took it to market, and heard from our first paying customer about twelve months later. I thought that was fast. Today I've shipped ten products in parallel for a few hundred dollars, and it keeps getting cheaper and easier.

Managing a team of bots, and changing how they work as the tools change, is a new skill for me. People now call this a software factory. I was inspired by the workshops I saw in Paris, so I call mine an atelier. This page is a public record of my experiments and what I'm learning from them.

In the future, AI will be private, free, and everywhere.

Today most AI costs money every time you use it, and it means handing your data to someone else's server. I expect both to fade. Features people pay for now will run on their own machines at no cost. Chrome has started shipping AI models inside the browser, so I built two extensions to see how far that goes.

In the future, agents will find, try, and buy software.

Agents can now build much of the software people used to buy, on demand. What they can't easily make is maintained data. Go-to-market is different when the buyer is an agent. So I built two feeds for agents rather than people. An agent reads the free page, and a metered trial on the MCP server is the path to paying.

In the future, we'll manage agents like seasoned employees.

My early AI products treated the model like an intern: I told it exactly what to do and checked everything it handed back. As models improved, I started letting them decide, and coaching them in Slack when they got it wrong. A seasoned employee keeps notes on what they've learned. These agents rewrite their own instructions and commit them to git, so I can read every change and roll one back.

In the future, every niche will have its own magazine.

A niche magazine collects what's happening in its corner, writes about what it means, and keeps it current. That used to take a staff, so most small niches never had one. Now a newsroom of agents can do the work. Researchers comb the sources for anything new, writers turn what they find into listings and stories, and an editor shapes each week's issue.

In the future, apps will be personal.

Software has been built for the many, because only the many could pay for it. When building gets cheap, an app can serve one person or one family and answer to them, not to an engagement chart. These two started at home.