The Myth of User Rationality
Interview · Slide UX · September 2021
Interviewed by Erin Young (Slide UX)
A written interview in For Humans’ Sake, the interview series from the Austin UX agency Slide UX, conducted by cofounder Erin Young during the MightyCanary years. The through-line is that users don’t live in a rational world — they work inside bureaucracies, regulations, and structures like REITs that veto the “rational” product move — so the job is asking the right question rather than racing to an answer.
Read the full interview at slideux.com.